Luke Farinella

SUMMARY

Results-driven product design and management professional with years of experience leading cross-functional teams and delivering exceptional results in the interactive entertainment industry. Proven track record of overseeing the successful implementation of innovative projects and ensuring stakeholder satisfaction. Skilled in user-centric design principles, collaboration, and strategic planning. 

EXPERIENCE

K-ID, Monroe, WA — User Experience Lead,                                                                                     Sept 2024 - Mar 2025

• Led the UX strategy and design for compliance-focused gaming platforms, enhancing usability while aligning with industry regulations.

• Designed intuitive verification user flows that balanced legal requirements with engaging user experiences.

• Collaborated with engineering and compliance teams to create seamless, regulation-compliant designs.

• Developed design systems and guidelines, ensuring consistency across all K-ID products and services.

• Designed compliance solutions for Virtual Reality Experiences to smoothen user acquisition and retention

Epic Games, Bellevue, WA — User Experience Lead, Sr. UX Designer
Mar 2016 - Oct 2023

• Led cross-functional teams of designers and researchers in developing user-centric designs for industry-leading products and tools.

• Collaborated closely with stakeholders to integrate design principles and user feedback into the development process, resulting in improved user engagement and satisfaction.

• Established and maintained design guidelines and best practices to ensure consistency across projects and enhance brand identity.

• Conducted user research, usability testing, and feedback analysis to inform design decisions and iterate on user experiences.

• Designed and prototyped interfaces, menus, and interactive features

• Contributed to the success of flagship projects like the Epic Games Store, Fortnite Creator Ecosystem, and Unreal Engine.

• Contributed to the development of in-game monetization and retention strategies within Paragon, maintaining player trust and engagement.

Pentajoy, Monroe, WA — CEO, Experience Design Lead
Mar 2016 - Today

• Orchestrated end-to-end project processes, including planning, execution, and delivery of multiple digital products, ensuring alignment with project objectives.

• Authored comprehensive project documentation, detailing project scope, timelines, and deliverables to guide project teams and stakeholders throughout the lifecycle.

• Led cross-functional teams in collaborative planning sessions, fostering synergy and alignment among team members to drive project success.

• Conceptualized and pitched innovative project concepts and timelines to multiple publishers, demonstrating strategic foresight and market awareness.

• Successfully ran and published a staff-pick awarded crowdfunding campaign on Kickstarter, showcasing strong project management skills in achieving project goals.

• Facilitated open communication and collaboration among project teams, stakeholders, and external partners, fostering a cohesive project environment.

• Conducted regular project meetings, status updates, and reporting to ensure stakeholders remained informed and engaged throughout the project lifecycle, promoting transparency and accountability.

Microsoft (ISoftStone), Redmond, WA — Interactive Designer                                                       July 2009 - Mar 2016 (additional experience available upon request)